Emma Dunn is the co-founder and Head of Communications at Friday Initiatives, where she leads strategy and engagement on data governance, privacy, and cybersecurity. With a background in public relations and corporate affairs, Emma has advised some of the world’s largest companies as well as the British Government. Her expertise spans top-tier media relations, crisis response, and change communications, with a focus on high-stakes, highly regulated environments. She helps organisations bridge the gap between governance policy and implementation, ensuring controls are understood, trusted, and acted on. Emma’s work focuses on the human side of cybersecurity, building resilient cultures, aligning stakeholders, and embedding secure practices through narrative and clarity.